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life's little milestones

From announcing a new little bundle of joy to their 5th birthday - plus all the big little things in between

Shop Milestone Collection

sleepy time

dress it up...or down

Dress it up.....or down!

Dress it up.....or down!

Interchangeable styles for your tween that work with sandals, sneakers or flats! 

new arrivals - girls

comfy, cute, trendy and everything in between

swim sale

auto 40% off all swim for boys and girls 4/18-4/20 - no code needed!

Shop Swim

last chance sale

Check out all the "Single Ladies" for all sizes in one spot! Automatic discount at checkout will apply!

Let's Go!

follow our story

See how we started, how it's going, and what we are up to with our blog! From personal stories to styling tips - we will cover it all.

let's go